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Instagram is a smartphone app that allows its users to quickly take, edit, and upload images. The filters are unique and the 3-D effects that set it apart. See BuyBetterSocial: Instagram Services for You for get more info.
In fact, it’s the main reason that the person next to yours at Starbuck’s who takes pictures of their pastries for no obvious reason. Instagram is addictive. It has iPhones and Androids addicted. The public will follow your business wherever it goes.
Why Instagram Is Perfect for Your Business If you run a small business or are responsible for the branding of the company you need to be aware of the following 6 reasons:
1. Instagram is Instantaneous
Instagram’s brand-building capabilities can now be accessed without having to return home. Snap the photo with your iPhone or Android. Edit, upload, leave a comment and then share via your brand’s page.
2. No need for duplicate accounts
Instagram is different from Facebook and Google+. You don’t need to complete a detailed personal profile to start a company page. Setting up Instagram is pretty simple.
3. Anyone can be a photographer
Content marketing is a challenge for many business owners. Many lack creativity and a good way to express themselves. Everybody likes taking photographs and lets face it – most people feel they have an eye for photography. Instagram’s foolproof editing will make you the Herb Ritts when it comes to your content marketing.
4. What Makes Your Brand Interesting?
The best part about Instagram is that you can showcase your product/service. Instagram filters have made office supply distributors, garbage haulers, and even online marketers cool. Instagram is a great way to display your product/service or corporate culture. Instagram albums can give brands a personality that is unmatched by any other platform.
5. You can create a page to show the location of your business.
Google Places (and the Google+ Local Page) for companies have proved the value of being able to link a physical location with the online presence of your brand. Instagram’s integration with Foursquare’s location database allows for you to Geotag (or mark) the exact location from which the image was captured. The location of your business can then be added to Instagram’s page. Your product may attract a user who is browsing images based on their location.
6. It’s Easy to Get Followers
Instagram is a great platform for brand accounts because the public does not feel as if they’re being inundated by spam. Instagram has a higher rate of customers who will follow you than other Social Networks if your posts are interesting and feature the product or service. Your brand will become more well-known if your fan base is larger. Instagram can be easily linked to Facebook or Twitter. It helps these networks to grow. It’s still the social marketing rule that applies – first, interact (comment on posts and “like”) then follow your customers. Instagram followers actually return the favor.